TBI
Services/Data Driven Analysis

Revenue Attribution

Multi-touch attribution that shows which channels actually drive revenue.

Last-click attribution is lying to you. We implement multi-touch attribution models — data-driven, time-decay, and custom — that show the true contribution of each channel, campaign, and touchpoint in your customer's journey. The result: smarter budget allocation backed by real data.

What's included

Key capabilities

01

Multi-touch attribution modeling

02

Channel contribution analysis

03

Marketing mix modeling (MMM)

04

Incrementality testing

Interested in revenue attribution?

Let's talk about how we can help your business.