TBI
Services/Data Driven Analysis

A/B Testing & Experimentation

Rigorous test design, execution, and statistical analysis.

We design and run experiments that produce statistically valid results — not just directional guesses. From website A/B tests and pricing experiments to email subject line tests and ad creative variations, we handle test design, sample size calculation, execution, and analysis. Every test has a clear hypothesis, success criteria, and action plan.

What's included

Key capabilities

01

Hypothesis-driven test design

02

Statistical significance analysis

03

Website, email & ad testing

04

Continuous experimentation programs

Interested in a/b testing & experimentation?

Let's talk about how we can help your business.