TBI

Projects

Built by us, shipped to production.

Websites, SaaS platforms, internal tools, AI systems, and data pipelines — a selection of what we've designed, engineered, and deployed.

Category
Websites2024

Lulu Hypermarket — eCommerce Platform

Built a high-performance eCommerce storefront for one of the largest hypermarket chains in the Middle East. The platform handles thousands of SKUs with real-time inventory sync, localized checkout flows for 6 GCC markets, and a mobile-first design optimized for conversion.

42% conversion rate improvement
Sub-2s page loads across all markets
6 GCC markets with localized checkout
Next.jsShopify PlusTailwind CSSAlgolia
Rebound — Direct-to-Consumer Storefront
Websites2024

Rebound — Direct-to-Consumer Storefront

Designed and developed Rebound's DTC storefront from scratch. Mobile-first UX with streamlined checkout, UPI/Razorpay integration, and post-purchase retention flows that drove a 28% repeat purchase rate.

Launched in 6 weeks from zero
28% repeat purchase rate
35% margin improvement vs marketplaces
Shopify PlusLiquidJavaScriptKlaviyo
Websites2023

Premium Fashion Brand — Brand Website

Rebuilt the digital presence for a premium Indian fashion label. A visually striking, performance-optimized website with seasonal campaign landing pages, integrated lookbooks, and SEO baked into every template.

2.4x organic traffic increase
3.2% conversion rate (up from 0.9%)
Measurable brand lift in target demographics
Next.jsFramer MotionSanity CMSVercel
Websites2025

TBI Agency — Corporate Website

Our own website — designed and built in-house as a showcase of what we do. Dark/light mode system, animated transitions, mega menu navigation, and a blog with MDX content management.

100/100 Lighthouse performance
Sub-1s time to interactive
Custom design system
Next.js 15React 19Tailwind CSS v4Vercel
SaaS2024

CRM Analytics Dashboard — SaaS Platform

Built a multi-tenant analytics dashboard that sits on top of HubSpot and Salesforce. Real-time pipeline visualization, AI-generated deal insights, and automated reporting that replaced 20+ hours of weekly manual work for sales teams.

20+ hours saved per week per team
AI-powered deal scoring
Multi-CRM integration (HubSpot + Salesforce)
ReactNode.jsPostgreSQLOpenAI APIChart.js
SaaS2024

Ad Budget Optimizer — SaaS Tool

A proprietary tool that uses machine learning to allocate ad budgets across Google, Meta, and TikTok in real time. Predicts ROAS by channel, creative, and audience segment — then shifts spend automatically.

3x ROAS for early adopters
Real-time budget reallocation
Supports Google, Meta & TikTok APIs
PythonFastAPIReactTensorFlowBigQuery
SaaS2023

Content Distribution Engine — SaaS

A multi-channel content distribution platform that automates publishing, repurposing, and performance tracking across SEO, email, social, and syndication partners. Built for content teams who produce at scale.

5x organic reach for pilot clients
40% lower customer acquisition cost
Automated cross-platform publishing
Next.jsNode.jsRedisPostgreSQLAWS Lambda
Internal Tools2024

Retail Operations Hub — Internal Tool

A centralized operations platform for a 200+ store retail chain. Unified stock transfer requests, daily sales reporting, staff scheduling, and maintenance ticketing — replacing 15 fragmented manual workflows.

60% reduction in manual processes
95% adoption within 90 days
5-month payback on investment
ReactNode.jsPostgreSQLZapierHubSpot API
Internal Tools2023

Warehouse Inventory Sync — Internal Tool

Real-time inventory management system that syncs stock levels across eCommerce storefronts, physical warehouses, and marketplace channels. Automated reorder triggers and discrepancy alerts eliminated stockouts.

Zero stockouts since deployment
Real-time sync across 4 channels
Automated reorder triggers
PythonFastAPIPostgreSQLRedisWebSockets
Internal Tools2024

Student Engagement Analytics — Internal Tool

Built for Qatar Foundation — a centralized analytics platform that unified 8 data sources into role-based dashboards. Program leads, directors, and leadership each get tailored views with early intervention alerts for at-risk students.

80% faster reporting
8 data sources unified
At-risk students identified 6 weeks earlier
PythondbtSnowflakeMetabaseAirflow
AI2024

Conversational AI — Customer Support Bot

A RAG-powered conversational AI system for a fast-growing fintech. Handles 70% of support queries autonomously across web chat and WhatsApp, with confidence-based routing for edge cases and continuous learning from agent feedback.

70% queries handled without humans
4.6/5 CSAT maintained
Response time: <30 seconds (was 48+ hours)
PythonLangChainOpenAIPineconeFastAPI
AI2025

AI Creative Generator — Ad Asset Production

An internal tool that generates ad creatives at scale using generative AI. Produces copy variations, image compositions, and video storyboards tailored to platform specs — cutting creative production time by 80%.

80% reduction in creative production time
40+ assets per month per client
Platform-specific formatting (Meta, Google, TikTok)
PythonStable DiffusionGPT-4ReactFFmpeg
AI2024

AI Deal Scoring — Sales Intelligence

Machine learning model that scores inbound deals based on historical conversion patterns, engagement signals, and firmographic data. Integrated into HubSpot so sales reps see scores directly in their workflow.

35% improvement in close rate
Scores visible directly in HubSpot
Trained on 18 months of historical data
Pythonscikit-learnHubSpot APIBigQueryFlask
Data Analysis2024

Multi-Touch Attribution — Revenue Analytics

Replaced last-click attribution with a custom multi-touch model for a hospitality group. Built a unified data pipeline connecting booking engine, CRM, ad platforms, and web analytics — revealing $2.1M in misattributed revenue.

$2.1M in misattributed revenue uncovered
22% ROAS lift after budget reallocation
Marketing & finance aligned on single source of truth
PythonBigQuerydbtLookerGoogle Analytics
Data Analysis2023

Programmatic SEO — Landing Page Engine

Data-driven programmatic SEO system that auto-generates optimized landing pages from structured data. Identified high-intent long-tail keywords, built templates, and scaled to 120+ page-1 rankings.

120+ page-1 keyword rankings
5x organic traffic growth
Automated page generation from data
Next.jsPythonAhrefs APIPostgreSQLVercel
Data Analysis2024

Customer Cohort Analysis — Retention Intelligence

Built a cohort analysis framework for a retail group to understand customer retention patterns across segments, channels, and geographies. Identified that email-acquired customers had 3x higher LTV than paid social.

3x LTV difference discovered across channels
Retention strategy rebuilt from data
Monthly automated cohort reports
PythonPandasBigQueryLooker Studiodbt