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eCommerce Deployment
End-to-end eCommerce setup, optimization & scaling
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End-to-end eCommerce deployment for Rebound
Rebound was launching their direct-to-consumer channel from scratch. We handled everything from platform selection to post-purchase retention, delivering a 42% conversion rate lift after optimization.
42%
Conversion rate lift
The Challenge
Rebound, a growing consumer brand in India, relied entirely on marketplace channels for online sales. They had no DTC presence, no owned customer data, and no control over the buying experience. With marketplace fees eating into margins, they needed to launch their own eCommerce store — fast, and built to convert.
Our Approach
We selected Shopify Plus as the platform based on their catalog size and growth trajectory. The store was designed with conversion in mind: streamlined checkout, trust signals, and mobile-first UX. Product data was restructured with consistent attributes and optimized imagery. We integrated payment gateways popular in India (Razorpay, UPI), set up inventory sync with their warehouse, and built post-purchase flows including order tracking emails, review requests, and replenishment reminders. After launch, we ran a 12-week CRO program with systematic A/B testing on product pages and checkout.
The Results
What we delivered.
42% conversion lift
After 12 weeks of systematic CRO testing
Launch in 6 weeks
From zero to live DTC store on Shopify Plus
28% repeat rate
Driven by post-purchase email flows and loyalty program
35% margin gain
Compared to marketplace channel after fee savings
“From strategy to execution, TBI delivered results that exceeded our expectations every single time.”
CEO
Rebound
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