Our Services
Ads Deployment
Performance campaigns across Google, Meta, TikTok & more
Business Intelligence
Turn raw data into strategic decisions with AI-powered BI
Digital Distribution
Reach audiences across every digital channel at scale
Data Driven Analysis
Deep analytics that uncover growth opportunities
eCommerce Deployment
End-to-end eCommerce setup, optimization & scaling
Dx (Digital Transformation)
Modernize operations with intelligent digital workflows
Digital Presence
Build authority with web, social & content strategy
Artificial Intelligence
Custom AI solutions tailored to your business needs
3x ROAS for Lulu Group's digital campaigns
Lulu Group needed to scale their digital marketing across the GCC while maintaining profitability. We restructured their ad accounts, implemented AI-driven budget allocation, and tripled their return on ad spend within one quarter.
3x
Return on ad spend
The Challenge
Lulu Group, one of the largest retail conglomerates in the Middle East, was spending heavily on digital advertising but seeing diminishing returns. Their campaigns were siloed across platforms with no unified attribution, creative fatigue was setting in, and manual budget allocation couldn't keep pace with the scale of their catalog. They needed a partner who could bring structure, intelligence, and measurable results to their digital marketing.
Our Approach
We started with a full audit of their Google, Meta, and programmatic campaigns across 6 GCC markets. The account structures were rebuilt from scratch — consolidating fragmented campaigns, implementing proper conversion tracking, and setting up cross-channel attribution. We deployed AI-driven budget allocation that shifted spend in real time based on predicted ROAS by product category and market. Creative production was scaled to 40+ assets per month with systematic A/B testing. Weekly optimization cycles replaced the previous monthly review cadence.
The Results
What we delivered.
3x ROAS
Return on ad spend tripled within the first quarter
45% lower CPA
Cost per acquisition dropped through better targeting and creative testing
6 markets
Unified campaign management across the GCC
$4.2M revenue
Directly attributed digital revenue in the first year
“TBI transformed our digital marketing. We saw a 3x return on ad spend within the first quarter.”
Marketing Director
Lulu Group
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