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Building a premium digital presence for a fashion brand
A premium Indian fashion brand's online presence didn't match their in-store experience. We redesigned their entire digital footprint — website, social, and content — resulting in a 2.4x traffic increase and measurable brand lift.
2.4x
Organic traffic increase
The Challenge
This premium fashion brand had a loyal in-store following but their digital presence was fragmented and underwhelming. Their website was outdated, their social media was inconsistent, and there was no cohesive brand voice across channels. Customers who discovered them online got a completely different impression than those who visited their stores. They needed a digital presence that matched the quality of their product.
Our Approach
We started with a brand audit and competitive analysis, then defined a unified visual system and brand voice for digital. The website was redesigned and rebuilt on Next.js — fast, responsive, and visually striking. We created a social media strategy with distinct content pillars for Instagram, LinkedIn, and Pinterest, supported by a monthly content calendar and professional photography direction. SEO was baked into every page. We also built campaign-specific landing pages for seasonal collections with conversion tracking.
The Results
What we delivered.
2.4x traffic
Organic website traffic more than doubled in 4 months
Unified brand
Cohesive presence across website, Instagram, LinkedIn & Pinterest
Brand lift
Measurable improvement in unaided brand recall in target demographics
3.2% conversion
Website conversion rate, up from 0.9% on the old site
Want results like these?
Tell us about your challenges. We'll show you what's possible.